Crave Zine began as more than just a magazine - it was a brand, a voice, and a community in the making. I set out to create something bold, playful, and inclusive, capturing the complexity of modern girlhood while speaking directly to a socially engaged audience.

Through focus groups, interviews, and cultural analysis, I shaped a distinctive voice: fun, conversational, and thought-provoking. I crafted a mature yet playful colourway, designed a cohesive visual identity, and curated content that blended cultural critique with accessible storytelling.

From commissioning photography to designing dynamic layouts, every stage balanced creativity with strategy. The final product is a fully functional magazine and brand that reflects the complexity of modern girlhood while resonating with a socially engaged audience.